What is technical SEO? What are the requirements of technical SEO?
Technical search engine optimization: folks who are blogging or running within the SEO region. They have to have an understanding approximately Technical search engine optimization. due to the fact, technical SEO plays a totally essential position in bringing a website to the pinnacle role of Google.
In most cases we understand SEO to mean On-page SEO and Off-page SEO. If you do a Google search for SEO. You can’t copy. Then you will notice that most of the blogs have only discussed off-page and on-page SEO.
But you should know that no matter how much you do SEO. If you do not value technical SEO. Then it is not possible to rank your website in Google search results.SEO expert Brian Dean, in an article, said, “If you avoid technical SEO, you couldn’t rank your website in google search results”.
I don’t know if you can agree with this argument. But I totally agree with Brain Dean. Because I have been doing new SEO work for many years. With that in mind, I can better understand the importance of technical SEO for ranking a website.
What is technical SEO? (What is technical SEO in english ) Why do technical SEO? How to do technical SEO? Related article You can't copy
What is technical SEO? (What is technical SEO in English )
The process of optimizing the internal structure of a website with search engine optimization is called technical SEO. What do you mean by an internal structure of a website? Just website design?
No! Design is not just about the internal structure of a website. There are many more things besides design. Which is very important for a website.
For example, the website you want to SEO. What will be the loading speed of that website, whether that website is Mobile Friendly, whether there is any Broken Link on that website.
All this is considered as the structure of a website.
When you seriously optimize these issues. Then that optimization will be called, Technical SEO.
Think about it, what do you do for SEO? Sure to get your website ranked in search engines, right?
Now if you are asked, “Has Google provided any information that can be used to rank an internet site”?Can you give any such source?
No! You cannot display any such source. Because Google has not published anything like that. Which will rank your website as soon as you follow it. And how does Google’s algorithm work, if anyone knew. Then he would become a millionaire overnight.
Now a question may arise in your mind that then what are we learning SEO for? Listen, brother, you will not find any such SEO expert. Who can guarantee you that your website will rank 100%? It’s impossible.
The main reason for doing SEO is how much you are following the Google guide. If you do not follow Google’s guidelines. So no matter how much you publish content, no matter how much you do SEO. All your efforts will be in vain. But you will be surprised to know that Google has as many guidelines for ranking a website. Most of the guidelines are included in the technical SEO.
That is, before ranking a website. The things that Google aims for. SEO experts have given a different name to those topics one by one. And that name is Technical SEO. Now think about the guidelines that Google has for technical SEO. If you do not follow them. So will Google rank your website?
No! Never. And that’s why you must know the details about technical SEO. The techniques that are in Technical Seo, those techniques must be applied to your website.
How to do technical SEO?
As I mentioned above, some of Google’s Guidelines consist of technical SEO. So how do you do all this cool stuff? Before you know it, you need to understand what those guidelines really are. Because if you don’t know what Google’s guidelines are So how do you improve your website through them?
So before ranking a website, Google keeps an eye on several things. E.g.
- Visitor Friendly Design
- Website Loading Speed
- Mobile Usability
- Https Protect
- Thin / Copy Content
- Broken Link
- Fix crawler error
- 404-page error fixing
- URL structure
- Yes! Basically, Google considers these issues seriously before ranking any website.
Among the issues considered above are the most important. I will discuss those issues in detail today. But one thing should be noted that as far as you know. All of that will float away if you skip the next discussion.
So you have a request, read the whole article carefully first. Then think and finally comment.
Visitor Friendly Design
Tell me, how long did it take you to understand Google? – Too much can take up to 30 seconds. Because there is only one search box in Google and you have to search by typing something there.
This is called User Experiment. this means it’s approximately to be the most delusional time of the year, as nicely. Then how much time that visitor is spending on the details of your website. And you have to give enough importance to this User Experiment. Because when a visitor does not understand the design of your website. Then that visitor will not stay on your website for long.
Think about it, if the design of Google Search Engine would be difficult. Google’s design seemed difficult to ordinary people. But then Google could not have gained so much popularity today.
This is how you design your website. So that visitors can easily find the information they need.
Remember, visitors will not come to see the design of your website. They will come to solve any of their problems. So try to use Visitor Friendly Theme. Remember, the design should be gorgeous in simple.
Website Loading Speed
Just think, you did a Google search for a new mobile. In that case, you liked seeing a title. But after clicking on that link, instead of going to the website, I just started taking Loading.
What will you do then?
-Of course, it will go from that website to another website, right?
Exactly the same case will happen with your website. Then visitors will move from your site to other sites. This is a very common issue. It should be noted that loading speed plays a very important role in Google ranking. Which is clearly stated in Google’s Guidelines. But now the question is, what is the normal loading speed of a website?
Website Loading Speed has no specificity. You can do as much Fast & Smooth as you can.it truly is the decent issue to do, and it has to give up there. So after doing various case studies with SEO, according to my experience, the loading speed of a website should be a maximum of 2-3 seconds.
There are many tools available online to optimize the loading speed. you can use those gear in case you need.
When you check the Analytics of your website. If you notice one thing then you can see that the visitors come to your site. Most of these visitors are mobile users. The main reason for this is that not everyone has access to laptops or computers yet. Moreover, there are many people who are browsing the net more through mobile. Now even if you don’t pay attention to the visitors coming from this mobile, Google takes their side very seriously.
The word mobile usability here means when someone visits your website with mobile. Then whether he can visit smoothly. That is called mobile usability. There are many such tools online. Whether your website is Mobile-Friendly. It can be easily checked. You can’t copy
So when you do all the work starting from the design of your website. Then work with mobile users in mind. How to design when visiting your site with mobile. Whether the loading speed of the site is taking more time etc. should be taken into consideration.
If necessary, you can Improve your website using Amp Tools. However, without relying so much on tools, try to do these tasks manually.
more SEO A to Z post
Since you have come to technical SEO. So hopefully you can tell the difference between HTTP and HTTPS. He knows the details.
So be aware that the protection of a website’s Https plays a very important role. After all, there is no substitute for HTTPS or SSL Certificates for visitors to gain loyalty to your website. When we browse a website. Then the text Secure or Not Secure appears in the Url Box of that browser.
If your website has HTTP protection. Then the text Secure will show in the URL box of the browser. And if you do not have HTTPS Protect or SSL certificate. Then the browser’s URL box will show Not Secure. The word Not Secure means that your website is not safe for visitors. Those visitors to your site may be at a disadvantage at any time. And Google will never give a ranking to such a website.
Thin Content Or Copy Content
Needless to say, thin content and copy content are two different things. in case you assume those two things are one. then you are wrong. When anyone content has very few words. Then that content is called Thin Content. In fact, Google does not provide much value to this kind of content. Google considers these contents worthless. Due to which it becomes very difficult to rank these contents in the search results. On the other hand, when you copy text from another source. You will publish those articles on your own website.in spite of this, proudly owning one continues to be past the attain of the common person. Because Google gives such importance to content creators. More important than that is the visitor. And one thing to keep in mind is that Google never wants visitors to feel confused. And that’s why Google is constantly updating its algorithms, keeping in mind the convenience of visitors . Now if you copy the content written by others and publish it on your own website. And think to yourself that Google will rank that content. Then nothing will come of it except dust. Because Google does not rank any type of copy content at all. And ranking is a far cry, at present, it is very difficult to index the copy content.
When the links used in a website die. Then those links are called broken links. When doing on-page SEO, I start linking my content in different ways starting from an internal link. But when these links become Death. Then these links become harmful to your website.
For example, you are internally linking one article to another with SEO. Now for some reason, the article written about your SEO has been deleted. Now that it has been deleted, you are linking to a different article. That link will no longer work. The link that did not work will be called Death Link. And when this Death Link number will be present on your website too much. Google will then send a negative signal to your website. This means that Google will think you are not paying much attention to your website. You do not update your website regularly. And because of this negative signal, it will be very difficult to rank your website on Google. The problem is, any of your links are broken.If you go to check one by one click. Then you have to spend a lot of time. But you can do this job in a few minutes. If you have done it online through any tools. There are many tools available today to check Broken Link online. You can use those tools if necessary.
I have published many SEO-related articles on this website. And in every article, I have tried to give ideas about Google indexer and crawler. When you index your website on Google. Then Google crawlers will automatically visit your website regularly. And after any kind of update on your website, it will send it back to Google indexer. Now if you accidentally or manually prevent that Google crawler from visiting your website. Then this barrier will have a bad effect on your SEO. Because if Google Bot can not enter any of your pages. Then Google will not give ranking to that page in your life. Now the question is, how do you know which page Google is crawling and which page is failing to crawl? You can easily check these errors if you want. That’s why you need to go to Google Search Console Then you will see an option called Coverage. If there is any error as soon as you click on that option. Then you can see it.
Fixing 404 Error Page
When you publish content on your website, you delete that content. And if that content is indexed in the Google search console Then the link of the content that you have deleted will show in the search results. Now if any visitor clicks on your link. Then that visitor will not be able to find your content. You can’t copy
This link is called 404 Error Page.
However, keep in mind that having such a page on your website will have a significant effect on your SEO. Because when a visitor clicks on that link. Then the visitor will see a popup message called Page Not Found. As a result, those visitors who come to your site will leave again after entering the site.
Due to which the bounce rate of your website will increase. And Google will think, there is nothing important about your site. Due to which the visitors are coming out again as soon as they come to your website. There is content on your website that has been deleted after publication. You can see them in the Google Search Console. And from here you can remove those links from the search console.
When we publish any content. Then we see a URL in the browser’s search box. Basically, we call that URL Permalink. This URL needs to be seriously optimized just like any other topic. Because when a visitor searches Google for any information. Then open different content in several tabs at once. Then the content that seems helpful to him, the content continues to read. Not only that, when Google shows a website in its search results Then first of all show the title of your content. And shows the permalink of your content right after the title. From here, things get trickier, and this is where the true URL comes in. However, the question is, how to optimize the URL of your content?
There are some things that make it very easy to optimize the URL. E.g.,
Create that URL in such a way that it matches the title in your content.
- Write content with a focus on the keywords. Of course, that keyword must be in your URL.
- Try to make your URL Easy Readable. So that the visitor can read it as soon as he looks at that URL.
- Those who are SEO experts always say that the shorter the URL, the better. So try to use 3 to 4 words in your URL.
- At the first point, I said that the URL must have your main keyword
This does not mean that you will use the main keyword more than once. If you do this, it will fall under Keyword Stuffing.
By keeping these small things in mind, it is possible to be SEO-friendly in any URL.
Our last word
If you want to do technical SEO properly Then you must have an idea before the above issues. And how important is Technical SEO to rank a website? I hope you have understood it well by now. If there is any problem with technical SEO.
Of course, please comment.
I will do my best to help you.