On-Page SEO: A Complete Guide for 2022
There was a time when on-page SEO meant keyword stuffing.With Google’s Panda update, websites relying on this technique were kicked off the first page! In SEO, strategies that work today may not work years from now.
This is why I always advise budding SEO marketers to keep a tab on what’s happening in the industry right now. In the post-panda era, you need websites that provide real value to users to rank high.If you want a page to rank in Google, your priority must be to add value to users.
What I mean is, why should Google consider ranking you if your content matches a competitor’s current top position? As you already know, the two most important factors Google considers when ranking a website are on-page and off-page factors (link building).
In this blog, you will get an overview of basic and advanced on-page SEO techniques you can use for your page.
What you’re about to read isn’t just another guide that boasts techniques that have never been tried before.
I’ve used the same on-page optimization techniques you’re about to learn to get many of my blogs to the top of Google.
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So to begin, let’s discuss the basics of on-page SEO operations. If you are looking for advanced techniques, please use the Table of Contents section to navigate and start reading.
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What is On-page SEO?
On-page SEO, as the name suggests, includes optimization techniques that are applied to your website to help Google and other search engines identify its potential for ranking purposes.
Proper on-page SEO optimization of a page will ensure that it ranks higher in search engines for relevant keywords and drives targeted traffic.
This includes optimization of web content, URLs, metadata, images, and page speed.
Many times, websites that fail to perform on-page optimization do not appear on the first page of search results despite building quality backlinks.
This is because the Google algorithm considers several on-page factors when ranking pages on the first page.
One of the most important factors determining a page’s position in SERPs is relevance. If your page content is not relevant to the queries entered by users, you will not rank in Google 99% of the time.
At each stage of on-page SEO optimization, you need to ensure that the page remains relevant to the target audience.
If your page is not relevant to users, it will end up with a high bounce rate and eventually, your page will lose its position in Google results.
Is On-Page SEO a Ranking Factor?
The success of search engines depends on the high relevance of the results provided to users.
Because Google delivers the best results to users, thanks to its advanced algorithms, it is currently almighty in the search landscape.
This is why on-page optimization becomes more important.
The whole purpose of doing on-page SEO is for users and search engines to understand what is being offered on a page.
It also creates an opportunity because the right on-page SEO activities pave the way for you to find the target audience and deliver the message effectively.
All the things you are going to learn through this post are important because they give important signals to search engines about your website
Skipping any on-page SEO step could end up with your competitor taking over your position in the SERPs, which you don’t want.
13 Most Important On-Page SEO Factors
On-page SEO activities, as you may already know, are one of the biggest factors in SEO rankings and have the power to make or break your website.
Here are some basic on-page SEO factors that can affect a page’s search engine ranking in search engines.
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1. SEO-Optimized Content
You may have seen the SEO adage, content is king. As I told you in the beginning, the SEO industry is so volatile that things change over time.
Content is still a determining factor, but determining the quality of content depends on several factors.
You may come across a situation where your high-quality content fails to make it to the first page of Google search listings.
This is mainly because the content is written without much audience research.
If you create long-form content on a topic that isn’t of interest to your target audience, chances are you won’t get organic traffic despite your best optimization efforts.
As an SEO you must identify the most searched queries and try to answer the users they are searching through your content.
Proper keyword research will help you find the most searched query strings and you can use them in content to rank higher in search engines.
Check out our in-depth article on how to do keyword research to learn different ways to find keywords to get you to the No. 1 position in Google search.
Apart from this, the best strategy would be to identify the content that is working for your competitors and emulate it on your website.
However, emulating does not mean copying or scraping content.
Google hates websites that do this, and things can go awry if you indulge in such practices. The best way to do this is to identify issues from competitors and add more input, data, and research to your approach.
2. SEO Optimized URL Structure
URLs are something that SEOs give the least importance to. However, considering URL is the basic building block of a website, you cannot ignore it.
In addition, all important discussions about internal links, site architecture, and link juice, which we will discuss in the next part of this blog, have URLs as their core.
You may come across a URL structure like this:
Just by looking at it, you can tell it’s a real mess.
The problem with such URLs is that neither the user nor the search engine understands what is contained within the link.
A URL is supposed to provide a brief description of what the page is to users and search engines
This is one of the reasons why I always recommend shortening URLs as much as possible when using target keywords.
An ideal search engine and user-friendly URL would be:
Do a simple Google search for “iPhone 11 Pro”.
You can see that the top 10 results display clean URLs
If you use WordPress, Joomla, or any other CMS for that reason, they automatically generate SEO-friendly URLs using title tags.
However, if the title is long, the URLs tend to be long. The best practice is to use the target keyword at the beginning of the URL and remove the rest.
If you find target keywords already used for other pages, use secondary or LSI keywords to create URLs.
3. Optimize Meta Tags
Optimizing a page’s meta title and description is critical to improving search engine rankings and website click-through rates.
How important is a good meta description?
Google has confirmed that the meta description is not an SEO ranking factor, but ignoring it can cost you valuable click-through rates.
The best way to optimize a website’s meta description is to provide reasons for users to visit the page.
The text that goes into the meta description is probably what Google will display in the SERP (unless it decides and pulls some random description from the content).
Since you are competing with at least 10 competitors, it is important to make the description as clickable as possible.
Making the description clickable doesn’t mean you have to stuff it with keywords. Use keywords and LSI as naturally as possible if you think it adds more value.
However, it may not help improve SERP’s position in Google.
If you want to learn more about how to optimize the meta description so it doesn’t get cut off, read our blog on meta description best practices.
How to Optimize Meta-Title Text?
Anche dopo tutti questi anni, i meta titoli sono ancora un importante fattore di ranking SEO on-page.
La migliore strategia di ottimizzazione del meta titolo è assicurarsi che la parola chiave target sia posizionata all’inizio del titolo.
Esempio: ecco come ho ottimizzato il mio principale meta titolo di aggiornamento dell’algoritmo post-Google.
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My target keyword is “Google Algorithm Update” and I strategically followed it with a semicolon at the beginning of the title.
When there is a new update, I update the title, description, and content. However, the first part of the meta title remains the same.
This strategy really works for long-form content and also for content that you plan to keep evergreen.
One of the most common mistakes SEOs make when optimizing meta titles is placing the target keyword at the end of the title.
This strategy can backfire as Google may truncate the keyword when it is displayed in the SERP. This reduces the chances of the page appearing on the first page and getting clicked.
If you want to learn more about optimizing the meta title without trimming it, read our in-depth blog on meta title optimization
4. Optimize Heading Tags
Title tags within a page give both the search engine and its users a fair idea of what they are reading.
When it comes to crawlers, especially Google’s, the H1 tag comes as an important ranking element.
Placing the target keyword within the H1, which is usually the page title, carries the same ranking weight as optimizing the meta title.
In most cases, Google will consider a page’s H1 tag if it doesn’t have a predefined meta title.
There are many misconceptions about using multiple H1 tags. However, Google’s John Mueller clearly states that multiple H1s will not affect a page’s search engine ranking.
He also added that Google’s algorithms are fine with multiple H1s if users are happy with the way the content is structured.
That said, using different variations of title tags will definitely give Google enough information about the main topic and the following subtopics.
This can add more value as the featured snippets are based on the sub-topics listed under each article.
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5. Optimize Images for SEO
Nowadays, web users are highly confused while reading the content you write and publish.
People’s attention spans have shrunk considerably, and monotonous text is one of the reasons they lose their attention.
Images are one of the most powerful tools in digital marketing and communication because they are used on the go, unlike other resources such as video or audio.
Apart from this, there is a high possibility that you can collect more organic traffic through Google Image Search.
However, for SEO professionals, optimizing images for search engines is a key organic SEO strategy that will help increase a website’s organic presence.
Importance of Optimizing Images for Search Engines
Not optimizing images for search engines is one of the biggest mistakes webmasters make.
While most SEOs optimize other aspects of the on-page including titles, descriptions, etc., optimizing images is still considered technical on-page SEO and they leave it to the designer or developer to implement.
Images should not be overlooked if you aim to be at the top of the Google SERPs. Just think of a website that has high-quality content and good-quality backlinks.
Site pages have every reason to rank, but if it contains an image that doesn’t follow image optimization guidelines, it will negatively affect the overall ranking of the website, resulting in wasted optimization efforts.
If you are someone who thought that just fixing the alt text of images can help you rank in Google SERP, then this guide is going to be a revelation for you.
After reading the tips we’re about to provide, you’ll be surprised to find different ways to optimize images and solutions to some of the pressing problems dragging your website down the rankings.
About <img> Tag
<img> tags are self-closing tags within HTML. This tag, unlike the other HTML tags such as <a> tag, doesn’t have to be closed separately as it closes itself.
Example for Open & Close Tag:
<a href=”” title=””> </a>
Example for Self-closing Tag:
<img src=”” alt=”” title=”” />
How to Select Images?
Depending on the content you are providing on the website, try to use images that are closely related to the theme. For example, some of the most commonly used images are real people, objects, products, etc.
What is the Recommended Image Size?
Image resolution size is mostly based on the platform/CMS you are using for your website. For example, if you are using WordPress, 1024×580 is the most recommended dimension for an image. If you follow the bootstrap rules, the default width is 1024 pixels However, the height may vary depending on various other requirements.
Coming to image file size, images under 50 KB in size are strongly recommended. As suggested by the Google LightHouse tool, 30KB is the ideal size for an image. One of the reasons JPG images are recommended is the smaller file size. Other image types such as clipart (PNG), vector (SVG), and GIF generally have larger file sizes.
Usually, a website has a predefined image size. However, users can add higher-resolution images, which again increases speed. Ideally, images should be created after consulting the developer about the actual size required.
For example: If the website only needs a 90×90 pixel image, give the correct file size instead of 90×120 or any other size for that matter. This will force the developer to use additional CSS to adjust the image, which, in turn, can slow down the webpage.
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How to Optimize Your Alt Text?
Image alt text is an important on-page SEO factor that is often overlooked by website owners. Alt text is usually a description of an image added to a website.
This is useful for web browsers when the image fails to load on a page In such cases, the text used within the alt description will fill the image space and provide context to the users. In addition, a written copy appears in place of an image on a webpage if the image fails to load on the user’s screen.
Apart from this, alt text plays an important role in on-page optimization as search engines value it to help the visually impaired understand the content. However, SEOs these days try to sprinkle keywords into the alt text, which does not serve the purpose.
The best practice here would be to provide a descriptive alt text that features LSI keywords so that the user gets an idea of what the image conveys.
Example:
How to Optimize Image File Names for SEO?
Christening an image is an important aspect of optimization. The name of the image should relate to the overall theme conveyed on the page.
This is one of the easiest ways to give Google an indication that the image is highly relevant to the content
Additionally, this can also be used as an opportunity to feature your secondary or LSI keywords.
When optimizing image file names, make sure each word is replaced with a hyphen.
This will avoid WordPress or CMS platforms, generating filenames with %20 instead of spaces.
Example:
Wrong: https://www.example.com/img/on%20page%20optimization.jpg
Correct: https://www.example.com/img/on-page-optimization.jpg
Some webmasters fail to rename the file after taking a screenshot or downloading the image from a source like ShutterStock or Pixabay.
This is not the best practice because the file name does not match the content within the page.
It is recommended not to use special characters and symbols in the file name as it makes it difficult for Google to understand the concept and rank your image.
How to Optimize Image Titles for SEO?
Optimizing the image title tag is something that SEOs and website owners avoid. However, the title tag plays an important role in helping viewers identify the name of the image.
Typically, title tags appear when users hover over an image.
Most webmasters avoid giving image title attributes because the tooltip hovers effect can affect usability.
Title tags are not supposed to be stuffed with keywords. They should be image representations in a format that search engine bots can understand
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How to Optimize the Image Caption for SEO?
The caption attribute is the third and most overlooked image attribute. However, the caption plays an important role in helping users get a brief description of what the image represents.
News websites use captions most appropriately.
If you have an image that represents an action, event, or emotion, captions help give users more information.
Typically, website owners use the caption to feature copyright information or attribute the image to the original source.
Adding a descriptive caption is a highly-recommended on-page SEO strategy because search engine bots read captions as content within the page.
6. Proper Internal Linking
As a website owner, you should define a hierarchy for each section of your website. It will provide users and search engines with options to navigate and fetch relevant information easily.
Internal links are hyperlinks from one page to another on a website. The link can be placed using resources such as text, images, videos or documents.
A proper internal linking structure will determine the importance of a website’s pages.
It is important to understand the importance of each page because Google passes the link juice. The concept of link juice is also valid for internal links as only a properly interlinked website can pass the link juice generated from one page to another.
Things to consider when linking internally
crawl depth
Crawl depth is an important internal linking factor to consider when setting up a website.
Crawl depth refers to a website’s internal linking architecture that determines how easily a search engine can find and index pages.
Generally, a crawl depth of three is the maximum because pages any deeper may fail to get the primary crawler’s attention.
Important money pages (services, product pages) must be strategically placed within a crawl depth of 0-2 for good crawlability.
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- Page Hierarchy
Internal linking is a way of establishing the hierarchy of pages on a website. The more internal link value you give to a page, the more important Google considers it to be.
- Link Relevancy
Although the links are within your website, it does not mean that any pages can be linked to each other.
Make sure only relevant pages are interlinked because Google dislikes websites that try to trick its algorithm.
Try to provide internal links to contextually relevant pages using highly relevant anchor text.
- Contextual Links
Adding too many links within a page is considered a bad SEO practice.
Providing 100 internal links from a 1000-word piece of content will make the page look spammy and Google may not show it on the first page.
Although there is no fixed number for internal links, it is important to ensure that it remains natural and relevant.
- Anchor Text
Anchor texts are important for hyperlinking from one page to another.
It’s anchor text that gives contextual cues to Google crawlers about the relationships between pages.
Using long-tailed anchors for internal linking is recommended as it provides more context to users and Google crawlers.
If you want to learn more about internal links and how to use them effectively, read our in-depth article on everything you need to know about internal linking.
7. Remove Intrusive Interstitial Properties
Think of a website that opens to a full-screen video ad and, when closed, redirects you to another page with multiple pop-ups.
I’d rather close the entire tab than close the pop-up and go to some other less complex page to fulfill my search intent.
This is a common mistake that websites make, which drags on their organic reach
Providing users with a seamless web experience is critical to ensuring you maintain top positions in Google searches.
Google is cracking down on websites that place too many interstitial properties within the page
In 2016, Google announced that any website that tries to force intrusive interstitial ads will be penalized.
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8. Check for Keyword Density
Keyword density is considered one of the most fundamental on-page SEO factors. However, those days of stuffing keywords won’t get you in the first position today.
Google’s algorithms are now trained to find websites that stuff keywords and penalize them.
In this changing scenario, keyword density has evolved and has more to do with advanced on-page SEO techniques like LSI and TF/IDF.
Repeating the same keyword multiple times will only hurt your SEO strategy.
The future lies in convincing Google that the words used in your content are relevant and relevant to the overall topic.
In 2020, if you only use target keywords three to four times in your content, your content can still rank, provided you use LSI and TF/IDF strategies.
What are LSI keywords? How to use LSI keywords?
Using LSI keywords, AKA Latent Semantic Indexing Keywords is a technique used by Google to understand the relationship of words used within a page to the topic being discussed.
LSI keywords are contextually relevant words that appear within a topic. Google uses its algorithm to analyze content quality to find and understand common words that appear on different websites for the same topic.
With LSI keywords in place, Google is now able to determine the quality of content despite the low number of keywords appearing.
The best way to find LSI keywords is by checking the “Related Searches” section in Google Search and using specific free LSI tools.
TF-IDF: Can It Really Help Your SEO?
TFIDF is an acronym for Term Frequency-Inverse Document Frequency.
Google’s John Mueller was the first to confirm that the search engine giant uses the TFIDF technique to retrieve information from the web.
TFIDF is an information retrieval method that attempts to understand the relevance of combinations of words appearing on a page relative to an overall index of all content on the web.
Google has many other techniques for data retrieval and TFIDF is one of the metrics it uses.
In addition, it is difficult to optimize a web page based on the TFIDF metric because it is based on the aggregate of all content currently indexed by Google.
However, you can use tools like SEMRush Writing Assistant or TFIDF Tools to check if your content qualifies under basic TFIDF metrics.
9. Schema Markup/Structured Data
Google SERP features are now becoming important click-through rate drivers Most of these SERP features are a direct result of websites implementing structured data or schema markup.
Structured data is additional information that websites provide to search engines to better understand the content.
Structured data ensures that search engines provide valuable information/signals even before a user enters a web page.
The best example of structured data helping users is the reviews you see in movie, event, and product search results.
Google clearly states that structured data is not an SEO ranking factor. However, you can lose click-through rates if structured data is missed.
Because additional information is missing, your target audience may choose your competitors instead.
Going back to the history of structured data, it is an initiative started in 2011 by the search engine market giants – Google, Bing, and Yahoo – to make the process of understanding the purpose of each page easier.
The world wide web is loaded with information that is not classified or organized.
Search giants wanted to streamline web content, so they introduced a coding standard to help their algorithms gather information easily and in an organized manner.
Enabling structured data on a website or on individual pages ensures that search engines crawl websites and display them with rich information or rich snippets.
What are the Structured Data Formats?
JSON-LD
This is Google’s recommended structured data format that uses JavaScript notation or markup within a page to help search engines understand the type of page.
Example: Local Address JSON-LD
{ “@context”: “https://schema.org”,
“@type”: “LocalBusiness”,
“address”:
{ “@type”: “PostalAddress”,
“addressLocality”: “Midtown Manhattan”,
“addressRegion”: “NY”,
“streetAddress”: “721 Fifth Avenue”
},
“description”: “Trump Tower is a 58-floor, 664-foot-tall (202 m) mixed-use skyscraper at 721–725 Fifth Avenue, between 56th and 57th Streets.”, “name”: “Trump Tower”, “telephone”: “000-000-0000”
}
</script>
Microdata
Microdata is another format used to specify structured data. Although it is a Google-approved structured data format, it tends to mess up the code as it is entered directly into the HTML.
This is a time-consuming process because it uses inline code to style the actual elements within the page, which slows down the page.
Example: Local Address Microdata
<div itemscope itemtype=”https://schema.org/PostalAddress”>
<span itemprop=”name”>Trump Tower</span><br>
<span itemprop=”streetAddress”>721 Fifth Avenue</span><br>
<span itemprop=”addressLocality”>Midtown Manhattan</span>,
<span itemprop=”addressRegion”>NY</span>
<span itemprop=”postalCode”>20500</span><br>
<span itemprop=”addressCountry”>United States</span>
</div>
RDFa
RDFa is another structured data format used by websites. Although it is Google approved, the number of websites using this format is less than the other two
RDFa (or Resource Description Framework on Attributes) adds a set of attribute-level extensions to HTML for embedding structured data.
Example: Local Address RDFa
<div vocab=”https://schema.org/” typeof=”LocalBusiness”>
<h1><span property=”name”>Trump Tower</span></h1>
<span property=”description”> Trump Tower is a 58-floor, 664-foot-tall (202 m) mixed-use skyscraper at 721–725 Fifth Avenue, between 56th and 57th Streets.</span>
<div property=”address” typeof=”PostalAddress”>
<span property=”streetAddress”>721 Fifth Avenue</span>
<span property=”addressLocality”>Midtown Manhattan</span>,
<span property=”addressRegion”>NY</span>
</div>
Phone: <span property=”telephone”>000-000-0000</span>
</div>
10. Sitemap.xml File
Search engine crawlers are busy indexing millions of pages on the web The time they spend on each website depends on many factors, such as the number of pages, site load speed, and HTTP status codes.
That said, you can help them crawl your site’s pages faster by enabling a sitemap A sitemap is an XML file that helps search engines navigate through different pages within a site
Creating sitemaps is easy, and there are a handful of tools like the free sitemap generator tool that can help you with the process.
However, if you are managing a CMS-based website, the process becomes much easier as most of the time sitemaps come as a built-in feature.
To ensure Google index pages within the sitemap, you need to add it to the Google Search Console.
One of the main benefits of a sitemap is that it gives Google crawlers a clue about the importance of each page.
Since a sitemap is based on page hierarchy, the crawler knows which page is more important.
A sitemap also provides information about content freshness, which helps crawlers reindex pages.
11. Robots.txt File
Robot.txt is as important as a sitemap Generally, all websites have a default robots.txt file to prevent certain pages from being indexed by search engines.
SEO efforts won’t hurt if you don’t have a robot.txt file. However, they can take away from your site’s allocated crawl budget because search engine bots can take time to crawl and index pages that aren’t relevant to your users.
To check if you have implemented Robot.txt on your website, search your site at https://www.yoursite.com/robots.txt.
12. Optimize Page Speed
Ever since Google announced that a website’s load speed is one of the determinants of organic ranking, there has been a lot of discussion about a website’s pages. Google Page Speed Insights is a simple tool for SEO to test a page’s load speed.
Page Speed Insight Tool has many factors that determine site speed, and it starts with the web hosting provider you choose.
Modern-day users are less patient and with a plethora of options available to them. They like to browse sites that open in a blink of an eye.
So, what is the most preferred page load time? We covered this in a comprehensive blog post titled Google Recommended Page Load Times.
The best way to reduce page load time is to reduce the size of some on-page elements like JavaScript, CSS, and images.
These elements consume a portion of the page load time and their proper optimization can slow down the page load speed of your website.
Apart from this, adapting to modern frameworks like Angular JS and React can speed up your website.
Google always boosts sites that provide users with a seamless user experience. Ensuring your website is free of technical on-page SEO issues will help improve organic rankings.
13. E-A-T (Expertise, Authoritativeness, and Trustworthiness)
Google has been vocal about down-ranking websites that lack expertise, authority, and credibility; eat The term E-A-T originates from the Google Quality Rater guidelines.
Although early versions of the quality rater guidelines spoke little about E-A-T, the newer ones have an entire section devoted to the concept.
There are many factors before Google determines the fate of a page on its results page, and E-A-T is now one of the most important factors, especially if you’re working with a YMYL site.
YMYL sites are those that may affect the lives and safety of end users Google has recently been cautious about how website content can affect its users’ livelihoods.
Thus, it launched E-A-T, which determines whether the information present on the site is authentic and valid.
This is especially true when it comes to health, banking, finance, and wellness websites, all of which fall under YMYL.
There are many factors that determine a website’s E-A-T score and these include things like niche (alternative medicine sites have a hard time ranking on Google), author bio, about us, security features, policies, etc.
I’ve written an in-depth guide explaining how to optimize each of the E.A.T factors mentioned above to make your website stand out from your competitors.
On-Page SEO Mistakes to Avoid
Are you writing great content, but it’s not ranking? In this post, eight onsite SEO mistakes you should avoid.
If you want to rank your web pages in the top results of Google search engines, it is essential for you to have basic knowledge about on-page SEO techniques.
Many people do not have enough knowledge about SEO and because of this, they often struggle a lot with technical on-page SEO.
The landscape of digital marketing has evolved significantly over the past two decades. Google regularly changes its algorithm due to which websites can lose SEO practices and content marketing strategies as well.
Being a digital marketer, you all do your best to decide on the strategies and practices that will work best for your business.
However, sometimes, you may be doing something wrong that you know is unknowingly causing your website’s rank to fall. Let’s find out what these mistakes are below.
1. Duplicate Content
If your pages have duplicate content, this is a common onsite SEO mistake you are making. Since there are many similar businesses like yours, each of them is trying to create unique content that will help them develop authority in a particular niche.
If you want to stand out from the crowd, you also need to regularly create unique and high-quality content.
A common duplicate content error occurs when applying filters to a category or product listing. So, you can avoid this mistake by using the “canonical tag”. This eliminates the possibility of Google detecting duplicate pages and prevents one of the on-page SEO mistakes.
2. Forgetting the Importance of Keyword Research in On-Page SEO
Without proper keyword research, you will not know about your target audience. Keywords act as a bridge between user intent and content. So, make sure that your content should be optimized with keywords.
If your content is a broad topic but fails to optimize for the keywords your target audience searches for on the internet, your content will never rank in search engines.
This is because proper optimization of pages with highly relevant keywords helps your web pages rank higher in search engines. Apart from this, it will enable your blog to generate leads.
When it comes to blogs, you should mainly focus on long-tail keywords or keyword phrases that provide relevant information, commonly known as informational keywords.
Some bloggers don’t optimize content with titles, meta tags, and keywords that users are searching for, on the other hand, some bloggers over-optimize their content. Both on-page SEO activities are not good.
Over-optimization of content by keyword stuffing can make your content appear spammy to Google. For this reason, make sure you add naturally targeted keywords to your content so that it ranks higher in Google SERPs.
3. No Sitemap
What exactly is a sitemap? A sitemap is an XML file. XML is an extensible markup language designed to store data as well as transport it.
Sitemaps feed important data to search engines about the most important pages of a website including the date the webpage was last updated.
Carl Kangur, founder of Business Media added: “The most important pages are emphasized here. If you need a sitemap to get Google to fully crawl your site, you have major structural issues.
You’ll want to make sure your sitemap (and Google index) only includes pages that are adding value to your site. Do a “site:mydomain.com” search for your website on Google, go through all the results and ask yourself – is this something someone would want to land on Google? If the answer is no, then these pages should not be indexed and removed from your sitemap. Give up authority for your best pages.”
This allows the spider to crawl through the site intelligently. It’s true that creating a sitemap doesn’t guarantee search engine success, but it does make it easier for bots to crawl. A high crawl rate can indirectly help in better rankings.
4. No Header Tags
Header tags usually give structure to the content. These tags help search engines understand which parts of the page are more important.
Header tags are used to prioritize page content. However, when you abuse it, it can become confusing.
To avoid this onsite SEO mistake, you need to make sure that the main header tag is unique and all relevant keywords are inserted on the page. You can use those keywords in appropriate subheadings.
5. No Image Description and Alt Tags
The fact that search engines don’t understand images. For this reason, it is mandatory to attach relevant alt text as an image description.
This type of text will make the image easier for search engines to understand. Adding vague descriptions to images is one of the most common onsite SEO mistakes you can make. Try to avoid this to get better results.
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6. Poor Meta Tags
Meta descriptions display the summary of your website before a visitor visits it. However, a good meta description is important to improve organic click-through rates.
It is true that meta description does not act as an on-page SEO ranking factor.
It has been recorded from some past studies that about 30 percent of websites are adding duplicate meta descriptions, while approximately 25 percent of websites are not even adding meta descriptions.
Make sure you add unique meta descriptions to your site pages.
7. Broken Links
If your site links are broken, this can be one of the more significant onsite SEO mistakes!
As your site grows, you need to update resources. Having one or two broken links is not a big problem. You can quickly fix this by setting up 404 pages the right way or by redirecting traffic to a relevant page on your website using 301 redirects.
However, it can be dangerous if there are too many broken links. There are several possible reasons for this, such as the visitor seeing 404 pages instead of the required information. This leads to a massive drop in organic traffic. Also, your site will be considered low quality.
Now, you must be wondering how you can identify broken links. Well, to detect broken links, you can use various site audit tools like SEMrush or you can add plugins to check the links in your content.
8. Slow Load Times
Google included a website’s loading time in its algorithm announced in 2018 If your websites take a long time to load on desktop as well as mobile phones, it can lower your website ranking.
Using the PageSpeed Insights tool from Google, you can easily analyze the loading speed of your website. Not only this, it also gives you the reasons for slow load times and how you can resolve them.
Well, some standard solutions include eliminating render-blocking JavaScript, enabling compression, and minifying CSS, and HTML. In this, extra spaces are removed and the loading speed is automatically increased.
Final Thoughts
I hope that by promoting this idea to add a few more keywords to the on-page SEO pages I have provided enough ammunition to get them down.
This post will be updated as I figure out new on-page SEO techniques to help websites rank better in search engines. If you feel that I have missed an important factor in this on-page SEO checklist, please feel free to let me know in the comments section.
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